We hear about DX in the media, inside our copanys, and everywhere else, and digital is being used to interact with physicians in commercial activitys. In this session, we will discuss what DX is, what the goals of DX are, and what mindset and actions are required for each person involved in DX? This session will provide insights from outside of the pharmaceutical, as well as implications for those working on DX from leaders inside and outside the pharmaceutical industry.
Pharmaceutical companies are lagging behind the general industry in digital marketing, but we think that existing channels are abundant.
Here, we would like to share the utilization status of the customer's action data and the results of timely communication.
As pandemic continues, new attempts are being made to communicate with physicians, mainly through digital, but at the same time, new challenges are found. Through the discussion with physicians , we will provide implications of "the essence of communication" to Pharma marketers.
We will look back on the basic usage from the introduction of PromoMats in Astellas, and then introduce the effective and efficient utilization, owned media integration, and evolution to globalization.